In an interview conducted at SES 2013 in San Francisco, Lauren Vaccarello of AdRoll explains how their product helps businesses retarget their marketing to interested consumers. In the video below, Lauren also explains how the introduction of Facebook News Feed retargeting has resulted in click-through rates as high as 3%: Here are some key takeaways from the video: […] Author information John Rampton Managing Editor John Rampton is an entrepreneur, full-time computer nerd, PPC guru at Maple North and founder at PPC.org . Twitter Facebook Google+ LinkedIn The post AdRoll Explains How To Improve Click-Through Rates Of Retargeted Ads At #SESSF by @johnrampton appeared first on Search Engine Journal .

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AdRoll Explains How To Improve Click-Through Rates Of Retargeted Ads At #SESSF by @johnrampton

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